This trick does not work always, but when it works, it works very well.
A customer has a website about Harry Potter fanfiction. He allows authors write Harry Potter fanfiction and publish it in his website.
I went to a Yahoo user group about Harry Potter, which had thousands of subscribers. The principal of a user group is that you post a message, and everyone subscribed receives it by email.
The only thing I posted was a message about a new fabric, where Harry Potter was forced to be married with three young women.
Five minutes after posting, the hits to the customer website went up with 1000. 20 Minutes later, tens of thousands of hits, and an hour later 500,000 hits. At the end of the day the site got 20 million hits. This trend made the website known to thousands of Internet users.
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