It's greatly a trick, and it does work too, almost in realtime.
You have build a website, which fills a need for many people. By definition, it's a possible popular subject by the Internet masses.
That said, you need to do the following:
1. Submit your site (and each page) to the major search engines.
2. Then you submit each page to the social media.
You submit your pages to the most popular bookmarking social websites, like Facebook, Twitter, Interest, LinkedIn, Google+, Tumblr, Recruit, StumbleUpon, Dogg, MetaFilter, NewsVine, Volkd and similar websites.
You take care that you fill in all the fields correctly, especially the keywords and categories.
Submitting your pages is for short term traffic, and search engines for medium and long term.
Also, description and keywords in your pages, in conjunction with the content of your pages, defines your success.
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